MediaTek Snorble Smart Companion: Better Bedtime with Kids

Scottlewis
3 min readDec 14, 2023

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Have you heard of Snorble?

Well, if you have kids, this is something you would love to know about. Snorble is something that will make your busy days easier by making your kids fall asleep with some advance tech.

Snorble, a smart companion toy engineered to revolutionize the way kids interact and develop. Powered by MediaTek Genio, this plush toy with an animated face embodies innovation by catering to children’s sleep patterns and emotional needs as they journey through growth and development.

Imagine a friendly plush toy that not only listens but comprehends and responds, aiding kids in establishing healthy sleep routines and nurturing positive habits like mindfulness and optimistic thinking. What sets Snorble apart is its ability to adapt seamlessly as children mature, thanks to convenient updates facilitated by parents through a smartphone app.

Central to Snorble’s capabilities is its reliance on cutting-edge technology, demanding extensive voice and AI processing while safeguarding user privacy and security — a feat where MediaTek Genio excels.

The Safety-Centric Approach

To engage and evolve with children, Snorble relies on sensors to comprehend their speech and connectivity for updates. Addressing concerns over safety and privacy, Snorble deliberately eschews any cameras, opting instead for on-device audio processing, minimizing reliance on the cloud.

Moreover, its independence from daily Wi-Fi usage not only eliminates hacker vulnerabilities but also enhances its portability, ensuring worry-free usage anywhere. This distinction in processing, known as Edge AI, distinguishes Snorble from conventional audio assistants. Furthermore, it includes parental control features, providing added reassurance to parents about their child’s interactions with Snorble.

The Technology Challenge

The creators of Snorble faced the challenge of sourcing an ecosystem that could deliver:

  • Hardware and software integrationSufficient CPU power for AI-voice processing
  • Edge AI capabilities for on-device processing
  • Advanced audio functionalities, such as New Language Process (NLP) for cloud-free voice comprehension
  • OTA (over the air) capabilities for updates

The MediaTek Genio 350 is the Solution

Enter MediaTek Genio 350 — the powerhouse behind Snorble. This highly integrated System on a Chip (SoC) boasts a smart Linux application, linking microphone sensors and running robust AI algorithms, enabling a profound understanding of children’s needs. MediaTek 350 executes Edge AI on the device, encompassing audio and NLP processing to detect words, isolate spoken words from background noise, and even decipher speech from a distance.

Snorble’s commitment to continuous evolution extends beyond the initial purchase, with new updates, apps, and functionalities available for download, enhancing its capabilities over time. Snorble emerges as a pioneering smart companion for kids, prioritizing safety while evolving harmoniously with children as they grow and flourish.

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Scottlewis
Scottlewis

Written by Scottlewis

I love Tech. If you do too, follow me. If you don't, follow the charming guy behind these writings:)

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