Hisense Smart TVs to Integrate MediaTek AI-Super Resolution Technology in 2024
MediaTek and Hisense are set to revolutionize the visual quality of streaming content on smart TVs with the integration of MediaTek AI-Super Resolution (AI-SR) technology across Hisense’s full lineup of smart TVs, starting in 2024. This technology will seamlessly upgrade content streams to maintain high-quality 4K standards, even when the original content is only Full HD (FHD). By removing compression artifacts and restoring lost details, viewers will enjoy an enhanced streaming experience automatically and seamlessly. Additionally, AI-SR technology will intelligently upscale all content to 4K resolution, matching the native display resolution on the television, including cloud gaming applications, with near-zero latency delay compensation
The integration of AI-SR technology is a significant step towards making immersive and cinematic entertainment experiences more accessible. According to Alex Chen, General Manager of the TV Business Unit at MediaTek, “MediaTek’s Pentonic series will make it easy for OEMs to bring AI-SR Technology to the next generation of 8K and 4K smart TVs.” This collaboration aims to deliver unparalleled performance, uncompromising quality, and exceptional value, redefining the boundaries of the ultimate viewing experience.
The partnership between MediaTek and Hisense is a testament to their commitment to innovation and delivering cutting-edge technology to consumers. Doug Kern, Head of Product Marketing at Hisense USA, expressed, “Joining forces with an industry powerhouse like MediaTek helps us usher in a new era of television content innovation.”
With the integration of AI-SR technology across Hisense’s lineup of 144Hz TVs, they are poised to set new standards for the ultimate viewing experience.
The integration of AI-SR technology is a significant development in the TV industry, as it addresses the challenge of maintaining high-quality streaming content despite internet bandwidth fluctuations.
This technology not only benefits regular viewers by enhancing their streaming experience but also provides low latency and high-quality gaming video for gamers. The collaboration between MediaTek and Hisense is expected to have a far-reaching impact on the future of smart TV technology, making cinematic entertainment experiences more accessible to a wider audience
